Pre-Rolls in NYC: HIGGS Founder Oliver on Product, Packaging, and Shelf Space

In this episode of the Respect My Region New York Cannabis Edition, Joey Brabo sits down with Oliver, CEO and Founder of HIGGS, to break down what it takes to build a pre-roll focused cannabis brand in New York. HIGGS is centered around pre-roll packs, delivering consistent, ready-to-enjoy products designed for today’s cannabis consumer. Oliver shares how the brand approaches quality, packaging, and product development, along with the realities of producing pre-rolls at scale while maintaining consistency. If you’re paying attention to how pre-rolls are shaping consumer behavior in New York, this episode gives a clear look at what’s working and what it takes to compete. Episode powered by Preroll-Er.com